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Why do major retailers get games later?


Robot Monkey
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Guest Bryan

I'll wager that publishers get games to BB and other chains on time / early. The variance on how fast games hit the shelf is probably due to each company's distribution method. Game stores only sell games and get them out the day after they are released. Best Buy trucks are filled with vacuum cleaners, microwaves and tons of other junk that slow the games down.

 

Any BB employees who can provide some insight here?

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Guest Bryan

Great minds indeed!

 

I would also be interested to know if Sony gets priority over other systems in terms of making new merchandise available after it hits the retail distribution chain.

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Why is it that big box retailers, whom I assume would account for a large portion of videogame sales, get their games so late? If I were a publisher, I would want to get my product earlier to the retailer who could move the most units.

 

I'll wager that publishers get games to BB and other chains on time / early. The variance on how fast games hit the shelf is probably due to each company's distribution method. Game stores only sell games and get them out the day after they are released. Best Buy trucks are filled with vacuum cleaners, microwaves and tons of other junk that slow the games down.

 

Notice that when the game is featured in the Sunday flyer, the game shows up on the scheduled date (usually Tuesday). If the game isn't in the flyer, it often shows up a few days late, and smaller games may show up even later.

 

They can get everything there on release date, but they are only willing to pay for expedited shipping for the games that are featured.

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Interesting to note that even though Splinter Cell:PT was slightly delayed (it only went gold a week ago), it is showing up at EB here tomorrow. Yet they aren't expecting the non-delayed Trivial Pursuit until late this week. Maybe Trivial Pursuit is too much of a 'b-list' title for even EB to expedite ship.

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I concur with what's been said already and can only add that the big stores (Wal-Mart, TRU for example) don't put priority on getting games first (or even on time). These chains make their money on the masses -not hard core enthusiasts who want games on release dates. The "gamer" image purchased by spending extra for shipping isn't necessarily re-couped in enthusiast sales.

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