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Interesting article on ads in games


LupinLives
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I have no problem with ads in games,like soda machines or corporate logos on racing cars & whatnot. Heck,there was even a game for the Sega Genesis (SNES too,I think) called Cool Spot,which was the little 7-UP character from the early 90's.

 

But if & when you start to see commericals running before a game,ala the newest films - or anything like that,then it becomes too much.IMHO.

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I can see them putting commercials as selections in a game's menu, but not forcing the gamer to watch them. However product placement is much more powerful. This is especially true in games like Splinter Cell where you get really involved with your character.

 

I think it was the bikini's in Dead or Alive Volleyball that influenced BruceB's decision to begin dressing like a woman.

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The worst case of product placement in a game has to be the last level of Disney's Extreme Skate Adventure... There is no one who would deny that this was a game for kids, marketed to kids, etc (I'm a Disney Freak and a Tony Hawk fan so I had to pick it up - you can enable harder moves a'la TH via the menu). But in the final city you have to help "Mr. Nokia" find the ringtones to his Nokia 2100 cellphone and then deliver McDonalds food to hungry people. I'm sure there was more but that disgusted me so much I had to shut it off at that point.

 

I don't mind a little product placement here and there but it should be in the background.

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Originally posted by Zathras@Aug 25 2004, 02:42 PM

But in the final city you have to help "Mr. Nokia" find the ringtones to his Nokia 2100 cellphone

Let me guess - this doesn't involve informing him that "Polyphonic Ringtones" are just general MIDI files, and you don't really need to fork over ?2.50 a time for them, when the non-WAP net is full to brim with free ones?

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I'm going on the two edged sword wagon.

 

Here's a few reasons why,

 

Being that I am going to school for sales and marketing I like the concept the "Niche" if you will.

 

On the other hand gamers are playing to play the game so why pay 50 bucks for something that has got commercials or product placement in it, perhaps if this continues it should defer the cost of the game.

 

Also I like it to a degree because it adds a scene of reality, maybe sureality, to the game. Like in Crazy Taxi.

 

In some games it is appropriate like the Nascar Series, in others maybe not so much like in a snow boarding game I don't see it to be as necessary to have a Mt.dew Billboard in the background.

 

these are just a few examples I can think of at the moment.

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Originally posted by Bobbio@Aug 29 2004, 01:17 AM

In some games it is appropriate like the Nascar Series, in others maybe not so much like in a snow boarding game I don't see it to be as necessary to have a Mt.dew Billboard in the background.

Maybe not a Mountain Dew billboard (though I don't have any major objection there either - many trick parks have logos on them), but I really appreciate the fact that Amped has genuine clothing manufacturers' designs to choose from. That enables me to kit my virtual boarder out in the same stuff as I wear skiing, which is what you really want, seeing as how the whole point of custom clothing options is to personalise your avatar anyway.

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Originally posted by iainl+Aug 31 2004, 02:42 AM--></div><table border='0' align='center' width='95%' cellpadding='3' cellspacing='1'><tr><td>QUOTE (iainl @ Aug 31 2004, 02:42 AM)</td></tr><tr><td id='QUOTE'> <!--QuoteBegin-Bobbio@Aug 29 2004, 01:17 AM

In some games it is appropriate like the Nascar Series, in others maybe not so much like in a snow boarding game I don't see it to be as necessary to have a Mt.dew Billboard in the background.

Maybe not a Mountain Dew billboard (though I don't have any major objection there either - many trick parks have logos on them), but I really appreciate the fact that Amped has genuine clothing manufacturers' designs to choose from. That enables me to kit my virtual boarder out in the same stuff as I wear skiing, which is what you really want, seeing as how the whole point of custom clothing options is to personalise your avatar anyway. [/b]

I agree with that

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