Romier S Posted March 9, 2005 Report Share Posted March 9, 2005 In a somewhat suprising move Sega Sammy Holdings announced their intention to buyout UK based developer The Creative Assembly. Most will know the company name as the developers behind the Total War series including the recent Rome: Total War. The estimated buyout price is in the neighborhood of 30 million dollars. You can read more here . The reasons for the acquisition were listed in an official capacity within the shareholders' Acquisition sheet, and read as follows: "The markets of the consumer business, which Sega Sammy Group regards as one of its core businesses, have expanded rapidly in North America and Europe, while the Japanese market has seen sluggish growth. Hence, for our business development in the future, the North American and European markets have been growing in importance. Under these circumstances, Sega Sammy Group is promoting the concentration of its management resources on growth areas in its consumer business, relocation of its development resources for better productivity and unification of its development and marketing strategies. The Creative Assembly Ltd. has produced good results and has an established brand identity with the "Total War" PC series, whose titles have sold over a million throughout North America and Europe. By acquiring the shares of The Creative Assembly Ltd., Sega Sammy Group will be able to obtain competitive titles and a strong brand in the North American and European markets, in addition to expand product lines and increase sales volumes dramatically. Furthermore, we believe that we will be able to make good use of the development engines produced by The Creative Assembly Ltd. to expand future titles, as well as developing new ventures for next-generation platforms with the team." Quote Link to comment Share on other sites More sharing options...
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